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They've proposed the 'portal' element in the last month [0] to replace the link with something... Different... Haven't they?

[0] https://www.zdnet.com/article/google-launches-portals-a-new-...



Portal is moreso an alternative to iframes than an alternative to links. But it's true that it could very well make it more likely for a portal to another site to be included in a page rather than using a link.


They still use a link to source the embedded page as well, it's just that a portal is a bit more friendly with the host frame.




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