I totally understand the business case for touchscreens in cars. It's all about reducing cost to the business, but this usually comes at the expense of safety, which is a totally unacceptable tradeoff.
* If the design of your car makes you a less safe driver, you are more likely to crash into me.
* The US as a society has committed (surprisingly recently) to providing emergency care to anyone who shows up at a hospital before asking whether they can pay. Car accidents are a sadly common reason for people requiring emergency care. That means that reducing car accidents is a public benefit.
* Modern societies have made the choice in general to require some baseline level of safety from all sorts of products in order to make commerce more efficient. If consumers feel confident that they can (e.g.) buy a random toy off the shelf for their kid without needing to do a bunch of research on whether it contains lead paint or dangerous parts, that reduces friction and increases sales. The same reasoning can apply to car safety features: it's easier to get people to just buy a car if they have a baseline level of confidence that any car they buy is safe to drive.
That's just a few reasons that first came to mind. I've already thought of one or two more that would take a little longer and a little more care to put into words, but I encourage you to think about these questions yourself when they come to mind, too.
I wouldn't consider 1986 particularly recent, regarding the COBRA/Emergency Medical Treatment and Active Labor Act particularly recent. Considering that civil rights was still a large issue well into the early 80's. Not that there aren't civil rights issues today, it's mostly that the outrage is much larger than any actual issues persisting.
Consumer protection on the other hand, is quite a bit longer in the tooth. Though did really start after the 50's. I know the original erector sets were particularly bad, as were earlier die cast models, etc.
C. Especially in this case, the safety issue affects everyone else on the road, too. If someone crashes into you while playing with their Apple Play, congrats on enjoying the unregulated free market.
If your kid takes a ride in a friend's dirt cheap car they bought because they're 17 and they get in a wreck, congrats.
If manufacturers can make and sell unsafe cars, they will, and it will drive up the cost of safe cars.
When products as critical as cars unsafe, it costs everyone, even those who don't buy them.