Their tech is 2019 appropriate if you don't have an Apple laptop, is the thing. And they even provide some USB-C stuff for Apple devices, but only from Apple, I assume because the demand is nearly nonexistent. Just like if it were a proprietary Apple port—though I think they actually have some lightning cables from other manufacturers, at least, unlike USB-C.
[EDIT] I just think they whiffed well ahead of the ball on this one, is all. No USB-C ports to 100% USB-C ports was premature. I think the percentage of their market that was like "oh good now I can plug all my USB-C stuff into this, which is most of what I have!" rounds down to zero, while all my geek friends and co-workers' reactions were closer to "so... there will be zero things in my home or office I can plug into this without an adapter? And for this I gain... maybe 1mm more of thinness?" with actual experience quickly confirming that concern as valid, as #donglelife continues without end in sight.
If you remember the original iMac, they did the same thing with USB-A.
Everybody was concerned that the iMac's only I/O port was USB (when others had serial, parallel, and maybe SCSI/USB as an afterthought), and it was completely incompatible with legacy peripherals. For many years USB accessories were considered specialty items for the Mac market.
It kinda sucked at first... but it's not clear if USB would have even caught on if Apple didn't do that. In the long term, Apple clearly made the right move.
At the very least, this isn't outside of Apple's usual playbook.
> but it's not clear if USB would have even caught on if Apple didn't do that.
Here's the problem with that argument; Macs are a pretty small percentage of the computer market, and always have been. Consumer peripheral companies are driven by what people will buy, not moving the market forward.
USB was always going to be what it is, and if you want evidence of Apple's lack of power here just look at FireWire. They pushed it hard, but consumers didn't care so it died.
USB had been out for a couple of years at that point, and it had no traction. I remember finding PCs with dusty, unused USB ports next to the PS/2 plugs and serial ports.
Macs are definitely a small portion of the computer market, but it’s a big enough market for companies to target. You’ll find Mac-specific keyboards from big-name companies like Logitech, for example. With the iMac, USB went from “weird connector nobody uses” to “we have a guaranteed pool of millions of customers with no alternative.” And because of the U in USB, those products worked with PCs too, if they had USB ports and drivers to make them work. It kicked off a virtuous cycle where more peripherals meant more computer supporting them meant more peripherals.
FireWire wasn’t the same scenario since there was no pressing need to support it. USB was good enough for 99% of what people needed. Unless you needed high speed storage or high end audio, you didn’t need it, and USB versions were cheaper anyway. FireWire was never pushed so hard that it was the only thing available on many popular computers.
I’m not sure if it carried over to hardware, but Macs and iOS have always punched above their weight in terms of money spent by people using them vs using other platforms. More money is made by apps sold on iOS than on Android, for example.
