It promotes their growth -- say packaged good companies like Coca-Cola, Trader Joe's, or Starbucks. Clothing companies like H&M and Zara. Most unnecessary material stuff.

A statistic from The Story of Stuff https://storyofstuff.org/movies/story-of-stuff comes to mind that something like 99% of things Americans buy end up in landfills within one year.

Manufacturers slap the word "recyclable" on those products to get people to buy more of them, hence growth.

> 99% of things Americans buy end up in landfills within one year.

What "things" means here? A car is a "thing" and a toothpick is a "thing". I can use the car for 10 years and I use several toothpicks per day. So on average, I throw nearly everything very quickly, but the picture seems to be misleading if we remember we're comparing toothpicks to cars...

Another way to put it is whether this is 99% of “individual items” or 99% by mass or volume, etc., and which such way of measuring gives the fairest picture of the lifecycle of products going to landfills.

How exactly is it misleading? I know that things are things, and include both short- & long-lived things.

Averaging over categories of wildly distinct things is misleading. It's like taking average temperature of all human bodies in the hospital and judging public health by that measure - ignoring the fact that some of those are dead bodies in the freezer and some are running high fever. Or, another example, if you look at average wealth of people in a pub, and Bill Gates and Warren Buffet walk in to have a pint, the average wealth would jump up, but nobody really became any richer. Conclusions made on this kind of measures make sense only in specific conditions, but when we could a huge expensive car as one thing and 1000 tiny toothpicks as 1000 things and averaging over that, it can not help but being misleading.

Slapping "recyclable" on the product also reduces guilt in buyers with some conscience, therefore it is a winning marketing strategy.

You're right! I was thinking only of corps not producing physical products, but that's only one part of the world.

It reduces the moral barrier to buying new stuff. “Just buy it and recycle when you’re done!” The companies don’t deal with the costs of disposal.

Governments should tax products for their disposal costs. Eventually everything needs to be disposed of so charge it at purchase time and remove the costs the individual pays later for garbage collection. This would mean products that don't use wasteful packaging become cheaper and people would buy less junk.

Every board room: "Just put some soil and seeds into this used plastic bottle and it becomes a handy plant pot - therefore it has an extended use and shouldn't need disposing of, hence zero disposal tax!"

I do exactly that with pails/buckets and plastic beer cups.

One is buried into the earth ‘forever’.

The other is a raw materials subsidy for manufacturing paid by the taxpayer.

> The other is a raw materials subsidy for manufacturing paid by the taxpayer.

Municipal recycling programs are often a profit center for the municipalities running them.

Not OP but if you look at packaging you can find examples where it’s in an industry’s interest to create disposable packaging over recycled packaging. Be it plastics, glass, aluminum, tin or cardboard. But also your “cell” batteries and clothing, etc.