I think it's a downward spiral, it only works because each player is forced to play along due to fundamentals of game theory.
So what we are seeing is that the methods become more ruthless every day, but everyone needs to conform, and it's a race to the bottom.
The end result is spending-fatigue and numbness in response to normal ads that are not hyper-addictive.
I also think it does not really pay off for publishers. It only really pays off for the middle men and those players who sell unethical products aimed at manipulation.
I think it's a downward spiral, it only works because each player is forced to play along due to fundamentals of game theory.
So what we are seeing is that the methods become more ruthless every day, but everyone needs to conform, and it's a race to the bottom.
The end result is spending-fatigue and numbness in response to normal ads that are not hyper-addictive.
I also think it does not really pay off for publishers. It only really pays off for the middle men and those players who sell unethical products aimed at manipulation.