But to be honest, maybe this is an opportunity to create some kind of maturity level standard, where content shouldn't be above a set threshold, regardless of source. On YouTube For Kids, it would be lower than regular YouTube, which would be lower than RedTube. Advertising would be compelled to build in functionality that checks a page's threshold and serves ads that match.
I'm not saying I agree with the idea, just putting it out there.
See my reply above. Content designed and marketed to children nowhere else has 18+ advertisements. Same standard should (and has to imo) be applied to "new" media.
That's because nobody else (in the streaming video space) is trying to serve ads based on who's watching the content. YouTube is in a different advertising market that nobody else has yet attempted to enter.
When it comes to children's programming...it shouldn't be based on who's watching, it should be based on if the content itself is designed for children or not and serve ads accordingly.
It doesn't matter that some adults would watch also. You would never in a million years see an ad for The Wire while watching Sesame Street or Mr. Rogers, etc. Pretty obvious why not...
The same standard should be applied to "new" media.
