> If they're selling, I don't think it necessarily can be construed as good or bad without proper context.
Maybe they just want to be rich, now? Of course depending on how much I would get, but my decision to sell would have very little to do with how well I thought the company was going.
Yes. I read some study that stated that, contrary to popular belief, stock selling by insiders is not very informative (due to noise from liquidity needs that stem from personal finance) - whereas stock purchasing is quite so. If someone aggresively moves to buy something (s)he deeply knows, there is something to it.
Maybe they just want to be rich, now? Of course depending on how much I would get, but my decision to sell would have very little to do with how well I thought the company was going.