IMO this war will lead to greater consolidation on publisher side. If only FB/Google are left with ability to make money of the web, we'll be left with hobbyist who do it for free or super platforms.
Right now Verge created a wordpress website put google ads on it and can afford a team to right some content. If all third party ads are blocked option left would be `paid content` or go to Google/FB platform to publish wherein you'll have lesser control but more revenue as all ads are first party.
Right now Verge created a wordpress website put google ads on it and can afford a team to right some content. If all third party ads are blocked option left would be `paid content` or go to Google/FB platform to publish wherein you'll have lesser control but more revenue as all ads are first party.