It is worth point out this is 13% down in Revenue. Given Apple have a higher price range of iPhones this year, ( the iPhone XS Max ) and higher entry level price compare to last year with iPhone 6s. The unit shipment must have been down ~20%.
Apple did make price adjustment in China, including cutting wholesale price and promotion. I am wondering if those eats into Profits.
Having said that, in the Conference Call:
-Active iPhone installed base grew to a new all-time high in every operating segment ( Including China )
-Install base growing, people are holding onto devices longer, but staying inside the ecosystem
And interesting bit on 5G. Tim Cook says Apple doesn't comment on future products, but says it is "extremely early innings" for 5G, especially on a global basis.
Apple did make price adjustment in China, including cutting wholesale price and promotion. I am wondering if those eats into Profits.
Having said that, in the Conference Call:
-Active iPhone installed base grew to a new all-time high in every operating segment ( Including China )
-Install base growing, people are holding onto devices longer, but staying inside the ecosystem
And interesting bit on 5G. Tim Cook says Apple doesn't comment on future products, but says it is "extremely early innings" for 5G, especially on a global basis.
May be we wont even see a 5G iPhone in 2020.