I'm an Apple shareholder...biggest concern with driving "services" is that the 30% commission on in-app purchases is borderline obscene and I don't think longterm sustainable e.g. if the tech regulation hammer is pointed at Apple, regulation around the App Store, including limits on Apple's commission, would make the most sense.
The App Store is awash with stuff, I don't think the 30% charge is hurting them at all. In fact I expect they are wondering why they didn't start higher.
The EU is already investigating Apple management of the App Store. Regulation is coming and one has to wonder much walled and profitable the garden will stay.
Just like German car makers bought the EU, in exchange for protectionist measures and to get away with emissions that have destroyed a continent's climate? How come the EU is not looking more inwards, or into Chinese company practices, but instead it focuses on American tech giants? Politics perhaps?
Apple has had a 13 billion Euro tax bill out of it. Google is adding browser and search selection in Android in a pro-active move. I would say this is certainly a show of teeth.
