It's bizarre to me that Apple has never understood that computers are a highly recommended product. The reason that Apple laptops are popular is that the tech crowd is highly loyal and recommends macs to all their friends, parents, grandparents, when asked. And the tech crowd provides every hardware forum in existence with lots and lots of free Apple advertising.
It was never about Apple having better marketing. It was about Apple owning tech loyalty.
When the macbook is no longer the favored dev machine, Apple is going to lose a lot of market share.
