So there may not be an expectation of exponential growth forever, but literally declining revenue vs inflation is a different conversation.
If apple made $100 in 2018 q3 and 101 in 2019 q3, then they made less than 100 in 2019 q3 using constant 2018 dollars. It is declining revenue. That's a bit scary. For one quarter might just be a blip.
So there may not be an expectation of exponential growth forever, but literally declining revenue vs inflation is a different conversation.