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I'm not even looking for a financial home run. I'd settle for a Newton. If Apple had released Google Glass, at least it would show creativity and risk-taking. In fairness, it was easier at the time for Google to fail with Glass, though, because no one expects them to be great at consumer hardware (though they're in the process of raising that expectation). Apple has more reputation at stake, and maybe that's made them more conservative design-wise.


So you’re criticizing Apple for not releasing a product in a category that was a spectacular failure, but they don’t get credit for products - the Apple Watch and even AirPods - that are successful and profitable?


They don't get credit for innovating unless the product is innovative, no. Innovation is not synonymous with success, despite what appears in this thread as an overwhelming urge to conflate the two ideas. I'm observing that they haven't really innovated in 11 years. My original question, still unanswered, is if they stop really innovating but continue to be financially successful, will they still be the Apple we love? Can we love them just for releasing solid, evolutionary products (and now software services), or is the anticipation of some big new innovation an intrinsic part of the real Apple's identity?




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