Yeah that’s the question isn’t it. Let’s say I run a B Corp, or a non profit. Do I really want to associate with some of these networks?

Or on the flip side, I run a website. I want to make some money to pay my expenses, but do I really want to inflict these ad networks on my readership?

It’s not the sort of project that’s going to make you rich. It’s the sort of project that lets you sleep better.