>I see it increasingly more online and i wonder if one day it will seize the entire web. If it can't be stopped, that's a problem
How would it be unstoppable?
Google isn't a government. They don't own or control the web, nor do they have the force of law or men with guns pointed at web developers, forcing them to use AMP. It's no more likely to "seize the entire web" than ActiveX or Silverlight.
Not every site on the web is a business that's concerned with SEO... and claiming that Google controls the visibility of online businesses is not a claim that they control the web.
And they don't even really control the visibility of online businesses, so much as have outsized influence over it. It's possible to run a business and not be the first search result on Google, and other search engines do exist, as well as other venues for advertisement and promotion.
How would it be unstoppable?
Google isn't a government. They don't own or control the web, nor do they have the force of law or men with guns pointed at web developers, forcing them to use AMP. It's no more likely to "seize the entire web" than ActiveX or Silverlight.