Sure, I just grabbed the first link I found about this fact that Gillette lost billions. Here are some more links about the same thing, with their CEO addressing it:
To be sure, there is no way to prove causation from correlation. Perhaps it was a giant coincidence in timing. But I wouldn’t say there is “NO” evidence to support the thesis that men got offended:
There is no evidence that the "best a man can get" ads pushing back against sexism and bullying contributed to the $8 billion figure.
https://www.washingtonexaminer.com/news/gillette-ceo-8-billi...
To be sure, there is no way to prove causation from correlation. Perhaps it was a giant coincidence in timing. But I wouldn’t say there is “NO” evidence to support the thesis that men got offended:
There is no evidence that the "best a man can get" ads pushing back against sexism and bullying contributed to the $8 billion figure.
https://qz.com/1680613/pgs-gillette-writes-off-8-billion-as-...