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I deliberately opted out of snippets for TLD List [0], a price comparison site I made for domain names.

I don't know if it's made any difference. Organic search traffic from them has slowly but steadily increased over the years.

Google now sometimes displays a snippet from my competitor's website for searches like "cheapest .io domain" [1]. The snippet seems pretty useless as it doesn't include any registrars' names/links (and my competitor's price info is quite outdated).

In these cases, since the snippet is the 1st thing users see in SERP, and doesn't provide enough info to fully answer the question, I'd wager that my competitor is ultimately receiving the majority of clicks from these snippets.

[0] https://tld-list.com

[1] https://i.imgur.com/aFoZbFw.png




>I deliberately opted out of snippets

Appreciate your datapoint. Also btw, when I "view source" the HTML of tld-list.com, I notice it has "nosnippet" inside a comment:

    <!--
    <meta name="googlebot" content="nosnippet">
    -->
Does google crawler parse and obey "nosnippet" embedded in HTML comments?


No I don't think so. Thanks for pointing that out.

IIRC, I eventually removed nosnippet because it caused google to not display microdata in SERP (see the "$25.99 to $99.80" in the above screenshot) that were desirable for my traffic. I instead replaced nosnippet with:

``` <meta name="robots" content="noarchive"> ```

And this seemed to have the same effect as nosnippet, but with the added benefit of my microdata still being displayed in SERP.




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