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> > Software has characteristics that make it hard to build with traditional management techniques

> Perhaps some software development techniques would work though...

As you go up the management chain, you usually run into some layer where people are traditional managers, who want to run a software project like a traditional project. And behold, you're at this problem. Saying "software development techniques would work" is useless unless you can get those managers to change. And when you get them to change, the problem moves up one layer.




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