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> Non-personalized ads won't be lucrative enough to fund the web.

Non-personalized ads make about half as much money: https://www.blog.google/products/ads/next-steps-transparency... Whether this is enough to fund the web is debatable.

(Disclosure: I work for Google on ads, speaking only for myself)



>Whether this is enough to fund the web is debatable.

Come on man. Are you saying the web wouldn't exist if ads had just happened to be 50% as profitable?


I'm not saying that; it's the person I'm replying to who's claiming that non-personalized ads are insufficiently lucrative.




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