If you replace "punish" with "control" I think that's an easily-extensible template, because isn't that ultimately tied to the personal ethics of the employee?

<Some Company>: hey dude want to work for a company whose job it is to help manipulate and control people by violating their privacy through big data?

Engineer: sure! Just as long as it doesn't violate this very specific aspect of my personal ethics!

That could easily describe Google, Facebook, Amazon, etc.