In fact, two thirds of people aboard the Hindenburg survived. Since the we had a lot more aircraft landing accidents where all passengers died in the jet fuel fire.
But on the other hand, the whole class made less than 100 flights, which makes it more than a thousand times more deadly than the 737 MAX even with two thirds surviving. So the bad reputation is not just the outcome of exceptional media coverage (I do wonder how the failure rate compares to it's fixed wing contemporaries though, they surely were quite terrible by today's standards as well)
There also weren't many people on board altogether: "Of the 36 passengers and 61 crew aboard, 13 passengers and 22 crew died, as well as one member of the ground crew." [1]
Many aeroplane disasters have involved far more people.
