I work for Google, I definitely think the behavior of Apple, Microsoft, Yahoo, Facebook, and others hurt the idea that "open wins". Google tried hard with XMPP, OpenID, OAuth, ActivityStreams, WebFinger, OpenSearch, FOAF, OpenSocial, et al to build distributed, federated solutions. Even Google Wave was designed with federation support. At some point, even they had to admit, they were losing.
The problem is, tech geeks love it (open), but consumers don't care, and after the smartphone revolution, it's far easier to build siloed apps, and get people into things like iMessage, WeChat, or WhatsApp, than it is to get people to adopt a federated protocol.
If Email had been invented in the modern era with consumers controlling what wins, we would not have SMTP. We'd have proprietary platform specific mailboxes, and people would have to create accounts to send people mail on a platform.
The internet had a brilliant run in the 80s, and early 90s, before the great masses arrived, back when protocols were designed by people interested in technical capabilities, not money, when these things were hashed out at IETF meetups and mailing lists.
Consumer behavior and investment decisions today inherently force centralization I think, and it's hard to build a truly open system these days.
(And don't for a second think I think less of Google than the rest, it is probably just that I used to trust Google somewhat more than the rest.)