Yes! Came here to say this. The f*ckery is indeed that. The near-miss makes it addictive. Logic and learning has nothing to do with it. I could not say it any better than how the game developers themselves say it: "“being the only good person is likely going to make you lose money”(Fortnite dev). https://www.gamasutra.com/view/news/342130/Former_Fortnite_U...