There should be a word for this, perhaps content or SEO masking, its definitely a thing. I first experienced the practice in regard to an unscrupulous company - whose sales techniques involve misrepresentation (I know as I was briefly trained in them, years ago) - called Marcus Evans. They also run business events, so if you were to look their name up in reference to 'scam' or 'fraud', then details of their 'fraud prevention' event would show up first. Luckily, it looks like someone more skilled in SEO has kicked them down the first page of google, deservedly, or perhaps Google's algorithms have improved since.