Counterpoint: In the 1970's software engineering wasn't a common major, or career path. Back then, you had to have a PhD because the building blocks of the internet, and microcomputing were still being developed. Since then, the amount of people who actually know how the internet works (or have a PC in the house) has exploded. A simple comparison of graduates in technology from the 70's to now would tell the story. The older generation didn't grow up with this stuff in their houses and schools (at least my parents didn't). As time passes, that will not be the case. We have a whole generation of kids who are growing up with the internet fairly mature. I have to think that will drive a more sophisticated user base. Maybe I'm just an optimist.

Just because things get simpler to use doesn't mean they are less sophisticated.