Which is exactly how sports leagues operate, be they FIFA, the Olympic Committee, the NFL, the NBA...
If you expect them to be the high water mark of social justice, you're going to be deeply disappointed.
(Meanwhile, various tech firms have been criticized for picking a side, or allegedly picking a side in social conflicts over the past few years... Damned if you do, damned if you don't, apparently.)
I think to an American organization, it's far more relevant to resist fascism, bigotry, and violation of the rights of <Pick any of the following groups, that currently feel under attack: Women, religious and ethnic minorities, trans persons, native persons> in America, then to worry about how China administers Hong Kong.
But, ah, that former would be 'political', and 'picking a side', and 'controversial', because you see, ~half the country thinks (rightly or wrongly) that those things aren't a serious problem.
I leave considering what ~half of mainland China thinks (rightly or wrongly) about Hong Kong, and what we should do about widely held, but unjust political opinions as an exercise to the reader.
If you expect them to be the high water mark of social justice, you're going to be deeply disappointed.
(Meanwhile, various tech firms have been criticized for picking a side, or allegedly picking a side in social conflicts over the past few years... Damned if you do, damned if you don't, apparently.)