Now, a protest by "a dozen to 30" employees is unlikely to change Blizzard policy, even with the public backlash. While employees staging walkouts could actually hamper Blizzard's ability to make money, when each employee is individually up to the whims of the larger company, they may face negative repercussions and many, out of fear of reprisals, don't protest in the first place.
That's why we need unions in the software industry. Via collectivized action, the power differential between employer and employees is leveled. This is not only about collective bargaining, being able to enforce adequate labor standards (e.g. no/less/compensated "crunch" time), but also about being able to force company policy. If the majority of employees would strike/walk out and any negative repercussions against individuals would be met with more strikes, Blizzard would very quickly change.
That's why we need unions in the software industry. Via collectivized action, the power differential between employer and employees is leveled. This is not only about collective bargaining, being able to enforce adequate labor standards (e.g. no/less/compensated "crunch" time), but also about being able to force company policy. If the majority of employees would strike/walk out and any negative repercussions against individuals would be met with more strikes, Blizzard would very quickly change.