> This is much bigger than Activision-Blizzard and it's clear that Western companies are going to have to pick a side soon.
I would imagine there are thousands of businesses with varying degrees of exposure to the Chinese market whose executives are on pins and needles right now, desperately hoping no circumstance arises that will require them to publicly take a side on this issue.
Businesses with less exposure or fewer ambitions in China might have a lower barrier to standing firm if pushed, but those with the most to lose in the Chinese market are staring down a very real, very imminent choice between taking a major hit to either their revenues or their ethical credibility.
I would imagine there are thousands of businesses with varying degrees of exposure to the Chinese market whose executives are on pins and needles right now, desperately hoping no circumstance arises that will require them to publicly take a side on this issue.
Businesses with less exposure or fewer ambitions in China might have a lower barrier to standing firm if pushed, but those with the most to lose in the Chinese market are staring down a very real, very imminent choice between taking a major hit to either their revenues or their ethical credibility.