It's not surprising. Blitzchung has a name and a face, and he earned a thing, and he had it taken away from him directly, deliberately, and unjustly. That makes him a strong symbol to rally around and more likely to incite a social movement than a faceless corporate policy. At the same time, the atmosphere of distrust fostered by those insidious but not-directly-motivating policies is something of a precondition for those movements to form. I don't think it's as simple as "people care about thing X but not thing Y".