I've recently recreated my personal site and blogs[0] using a custom-tailored static site generator[1]. It felt good, like in the era of the Internet of creation.
I've hosted my own website[0] and blog[1] for a while, but objectively, publishing a single article to medium - which i usually loathe - drastically increased my visibility.
Using DDG to search for my name, my website shows up as 3rd result, whereas on Google, the only reason I'm even on the first page is because I was published on Towards Data Science. So using one of the big players was the only realistic way to get some exposure for my tech-rants. It's a sad reality for me.
[0]: http://danieljanus.pl [1]: https://github.com/nathell/nhp