We've seen from CNN and Google that their views don't match society at large, and they're happy to use their positions of influence to "correct" society.
That's what caused CNN's ratings to collapse, and Google to face both a lawsuit (PragerU) and investigation (from Congress).
Did either stop them? Of course not -- they know better than you!
(If anyone wonders why my posts are dead -- it's because HN employs the same kind of Overton censorship, under the guise of policing tone.)
It could be the "setting the tone" minority (pundits, influencers, journalists, etc) Overton window...