Roaming prices are the equivalent of scamming tourists, I don’t think there’s any body that can prevent it internally unfortunately, it’s just somehow acceptable for companies to shake down travelers for stupid amounts of money.
And sadly it was phone companies pretending it was their benevolence, saying "Now on our network you can roam in the EU with the same tariff as back home!".
I've read a new clause in an ad that lists the UK as one of these countries, with an asterisk that said only until the date of Brexit (obviously..).
I wonder how much of this was due to ministers being annoyed at having to change SIM cards whenever they landed in Brussels...
My operator made roaming outside the EU very expensive (EUR 35 for 1 week, with a limited amount of calls and messages, and 150 MB of data traffic, yes, megabytes). But being able to use phone normally anywhere in the EU, even if only with 3G, is great. Just have to remember to disable 4G.
I switched to a new plan after that rule came into effect and my new plan happens to be a lot worse outside the EU. I am not sure if this is a coincidence.
It would be interesting to see which countries voted for and against the ban. If Italy was against the ban for example, to stop ripping off travelers, that would be amusing. :)