When someone has their head in The Cloud(s), they're not thinking practically. The opposite of being grounded, down-to-earth.

Get your data back on The Ground.

This is more than a buzzword - this a metaphoric tool of thought that could drive a whole marketing (anti-marketing?) campaign by itself.

I love it.

It's also reminiscent of "boots on the ground" and the implication of honest, hard graft that comes along with it.

Take back your data and kiss latency goodbye. When you deploy Boots™ on The Ground, you're in command.

Currently it is being called the dWeb, Internet Archive helping push this along.

Here is an NBC short documentary on it, with me and the Archive in it: https://www.nbcnews.com/video/building-a-new-internet-the-bo...

I think "community powered" or "community rooted" gets at the most important values of it.