Yup. Get big enough and people think of your name as a familiar proper noun, like a person's name. I don't know what "Aaron" means and it doesn't matter.
It may be unclear which is cause and which is effect, but I think of cars. Honda has been selling the Civic for ~47 years and Toyota the Corolla for ~53. Even Hyundai, which has not always had the best reputation, has had the Elantra for almost 30 years. American manufacturers keep switching the names of their small cars and it looks like they may be giving up on them entirely.
Ford had a good thing going with the Taurus branding (my parents bought three of them over the years), but then for some inexplicable reason they killed it off and went with the 500 or whatever. My parents no longer drive Fords; their default choice was taken from them.
For some reason it's only the muscle car brands that get any respect from their manufacturers in the US; you won't see the Mustang, Charger, Challenger, or Corvette being renamed any time soon.
