Dawson Whitfield, CEO and co-founder of Looka, told BetaKit that it was this decision to rebrand and move into new verticals that led Looka to financial difficulties and layoffs. “Rebrand, they said. It’ll be great, they said,” Whitfield lamented.
This guy is the CEO. What is he talking about with all this “they said” stuff? He’s the one responsible for this rebranding decision. But he is acting like it was forced on him, or like it is the fault of some advisor.
As the CEO you have to take responsibility. The problem isn’t that “they said” to rebrand. The problem is that you decided to rebrand. Be honest with yourself so that hopefully you don’t make a decision this bad again.
People who give you $6m also give you a list of people you have to hire and keep pushing to spend that moneys fast as you can 'to grow'. They dont care if you spend it on useless shit, move fast and break things!
This guy is the CEO. What is he talking about with all this “they said” stuff? He’s the one responsible for this rebranding decision. But he is acting like it was forced on him, or like it is the fault of some advisor.
As the CEO you have to take responsibility. The problem isn’t that “they said” to rebrand. The problem is that you decided to rebrand. Be honest with yourself so that hopefully you don’t make a decision this bad again.