Oh yeah that touches a nerve. I hate it when I have filled in my name and email somewhere, maybe I forgot doing it, and I receive a newsletter, which opens with and greets me with just my first name.
No. Just because I signed up for your mailinglist doesn't mean we're on a first name basis! I hardly even remember your business exists, do you remember me? Anything else about me except my email and my full name, from which you deduced my first name? Then let's not pretend we're buddies.
This of course depends on how "friendly" I'm willing to be with said business. Which differs if it's an Etsy store, ordering food online, my bank, insurance, etc. I especially hate it when the news letter is in fact 99% ads and promo babble, but has this 1% of useful info that I want to be kept up to date on. We're not close, I'm letting you spam my inbox, call me "your grace" or something.
Can you actually go wrong with just using someone's full name, and erring on the side of being a tad too formal? Is this just a problem with marketing companies that want to "connect" and become "buddies"?
No. Just because I signed up for your mailinglist doesn't mean we're on a first name basis! I hardly even remember your business exists, do you remember me? Anything else about me except my email and my full name, from which you deduced my first name? Then let's not pretend we're buddies.
This of course depends on how "friendly" I'm willing to be with said business. Which differs if it's an Etsy store, ordering food online, my bank, insurance, etc. I especially hate it when the news letter is in fact 99% ads and promo babble, but has this 1% of useful info that I want to be kept up to date on. We're not close, I'm letting you spam my inbox, call me "your grace" or something.
Can you actually go wrong with just using someone's full name, and erring on the side of being a tad too formal? Is this just a problem with marketing companies that want to "connect" and become "buddies"?