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> Surely it's not that much harder to install [sync app] + [password app] than it is to install [password app]?

It's literally twice as much work. Often more, because I need the password to the sync app's service. Where's that stored?

How many characters is it? Oh, it's a secure, 20-32 character password. What a pain to re-type it. Good thing it uses a ton of symbols which are a pain to type on my mobile keyboard.

> I suspect the intersection between "people who don't know how to manipulate files" and "people who care enough about passwords and are willing to fork over $36/yr" isn't big.

It's not "people who don't know how to manipulate files", it's "people who don't _like_ to manipulate files, and external services, and get them onto all of their devices".

Further, I expect the proportion of the first circle is constant and relatively small (<10%).

I expect the proportion of the second circle _was_ small, but is growing extremely rapidly.



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