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The irony of "non-personally identifiable information" is that there is no such thing. Just show me your regular everyday travel destinations, i.e. mostly home -> work -> home and I will identify you. Not to mention card purchases (Google bank accounts to the rescue!) that contain more information than you know about yourself.

Or if you are a software engineer, show me enough of your source code with file names etc. (including your commercial work) and I might be able to match you against the full LinkedIn database for example, although I probbaly won't be able to automate this one. Etc. etc.

Nothing is ever completely anonymous unless you get to the level of elementary physical particles which as we know don't have an identity :)



Completely agree. It's a smoke screen, but probably one that holds up in court - for now.




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