you're not just an arts startup, you're in the classical music business so that's 10000x harder, most tech based startups that enter that business fail because they cannot grow as a usual startup should. There is a company called IDAGIO that was founded probably around 2013, it relaunched multiple times, they played with the pricing from free to 5$/month to 10$/month to free again, they raised around 20 million dollars and employed 100 people, they bribed and paid journalists under and over the table to get every possible positive coverage possible for more than 2 years now, they bought facebook, twitter followers, they did everything including the dirtiest growth tactics any marketing pro would think of, and they are still struggling with growth.
It's a very tough business and needs extreme patience and shamelessness alike. My recommendation is to do partnerships with other arts companies or institutions related to your market, most of such partnerships are fake anyway, but can somehow give you some boost. That's at least what IDAGIO, the longest surviving classical music company has been doing so far, beside bribing journalists of course :D.
It's a very tough business and needs extreme patience and shamelessness alike. My recommendation is to do partnerships with other arts companies or institutions related to your market, most of such partnerships are fake anyway, but can somehow give you some boost. That's at least what IDAGIO, the longest surviving classical music company has been doing so far, beside bribing journalists of course :D.