Actually, it's a pretty well-known fact that users leave websites if they are not loading fast.
People don't go with reading plans to websites, the titles are optimized to bring you there and you don't know what's in the article. More often than not, the text on the website is not what the title made you believe it is. You can't plan ahead, you want to quickly find out what is this all about.
The article themselves are usually garbage optimized for SEO, long paragraphs of sentences that say the same thing but with different keywords. If that's not enough, they try to sway attention with ads and popups. Even if you had a plan about reading an article, the publisher's plan about you is different(tip: it's not about letting you read in peace).
The Web is horrible, it's even more horrible on mobile. AMP is an improvement.
I too am skeptical- except in extreme cases. Maybe if it's some sort of mindless bullshit site that I'm not really interested in I would leave it if it didn't load in, say, 5 seconds. But I don't really give a shit about the bullshit web. Life would be better without that anyway (except, of course, for companies who make a living selling ads on such sites).
But if somebody's leaving a page that has content they need because it doesn't load in 1 second, then I'd say they're a dumbass.
> users leave websites if they are not loading fast
then google is doing a bad job of presenting these sites to users, since obviously these sites should lose their rank, since users leave them. Google surely thinks bounce rates are important, no?
> The article themselves are usually garbage optimized for SEO, long paragraphs of sentences
and how is AMP fixing this? and who is responsible for SEO having these incentives? SEO literally means they optimize for what google wants
People don't go with reading plans to websites, the titles are optimized to bring you there and you don't know what's in the article. More often than not, the text on the website is not what the title made you believe it is. You can't plan ahead, you want to quickly find out what is this all about.
The article themselves are usually garbage optimized for SEO, long paragraphs of sentences that say the same thing but with different keywords. If that's not enough, they try to sway attention with ads and popups. Even if you had a plan about reading an article, the publisher's plan about you is different(tip: it's not about letting you read in peace).
The Web is horrible, it's even more horrible on mobile. AMP is an improvement.