I'm more likely to click AMP links in search results than non-AMP links. The reason for this is the pre-loading that Google does for them. The links load almost instantly, where some non-amp link might take up to 20 seconds to finally load enough where I can start scrolling past the ads.

The Facebook instant links (or whatever they're called) have much the same effect on me. I'll usually open those if the headline even makes me a little curious.