I really wish content servers considered that before letting all their sites become ad laden wastelands.
The web infrastructure we have today can respond to pages blindly fast if proper optimization is done, bloated front end frameworks and malvertising counter all of that to draw it down to molasses speeds - and the "I want to server my stuff to my users" argument is only valid if it's to extracting ad revenue from them - I think it's just time to reeducate people on the fact that ads may subsidize content but they can't fully sponsor it outside of niche situations.
Are we going to lose high-quality paid by the reader content? Probably not, because that already happened to the newspapers. They were replaced by the "get a view at any cost, track the user through all means possible, it's all about eyeballs on ads" folks and now they are warning us that they might be next and we, the readers, should decline reading the low quality fast.