Can you clarify what is scary about it :) ? Or are you saying using the command line by itself is scary? If that's the case, we do have Cloudron listed in the DO Marketplace (and in other providers like netcup, time4vps etc).
the command line. a beginner is not going to open the command line and start typing in commands.
"If that's the case, we do have Cloudron listed in the DO Marketplace"
I would suggest break this page (https://cloudron.io/get.html) into a beginner and advanced section and give a detailed instructional walk through (with pictures) for beginners.
...and some animation of Mickey Mouse & cie congratulating the user with some school notation at every step of the tutorial. Like this :
"Great, you didn't forget to prefix your command with 'sudo' while avoiding the evil 'root' user. You deserve a A+. Now take a candy bar in the bag provided by Cloudron just for you."
The initial comment upthread is wondering about how to serve non-technical people.
Most people could probably understand the technical stuff if they had enough spare time/interest, but if you don't have the technical literacy for it, "How to install on Ubuntu Bionic 18.04 x64" is confusing.
Whereas, "I followed these steps on this page (and the screenshots are how it looked like)" is easier.
https://cloudron.io/get.html
Anything involving the command line is considered advanced knowledge for most people, so targeting your product to the novice is a miss.