As has been mentioned before, what Apple, Facebook, and RSS aggregators are doing is quite different than what Google is: they're not purporting to be search engines.
If you don't want Apple News formatted content, don't use the Apple News client.
The web is supposed to be an open standard.
If Google wants to go off and make Google Web a thing, where it only allows Chrome to view content hosted by some variation of *.google.com, thats their choice, but that isn't "the web".
> If you don't want Apple News formatted content, don't use the Apple News client.
If you don't want AMP content, don't click on it from Google, Bing, Yandex, Twitter, etc. Exactly the same idea.
> It only allows Chrome to view content hosted by some variation of *.google.com
That is not what AMP does. It allows browsers to safely prerender content from any link aggregator, including Bing and others. It does not change what Chrome can do. The page is just a normal HTML page served by the link aggregator's AMP cache.
