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I suppose so, but it's a similar situation as GDPR/cookie consent when you need to perform 0-interaction data collection like running Ads for incognito users or creating a session that might also be used to track you on other websites. Maybe these use cases will just fall out of play as compliance when using them gets harder (which would not be a bad thing).


If we weren't collecting personally identifying information with paper ads, no reason to just allow it just because technology lets you.




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