There is some issue with voting. I tried to vote for Arc'teryx but as I vote / unvote it pushes the count down. If I refresh the page and then vote/unvote, it'll continue to go more negative. I assume there must be an issue with the unvoting code in regards to vote summation.
I really like the concept as I've had some great experiences with both Arc'teryx and Darn Tough Socks.
I love BIFL products, but this isn't something you can crowdsource. As soon as it became mildly successful, you'd be in the same cat-and-mouse game as Amazon.
Unfortunately there's no way to trust aggregated, anonymous online reviews. I just go with Consumer Reports or Wirecutter these days.
I really like the concept as I've had some great experiences with both Arc'teryx and Darn Tough Socks.