Thought about mentioning this in the above rant. Yes, a lot of that book is debunked. No, that doesn't stop all self-help books from being based on it. It's also still worth reading, just don't take each individual claim as gospel and if you're going to excitedly incorporate any given claim into your model of how things work, have some other evidence for it or read some papers. (Though the papers you read will also be debunked before you can say "priming effect.")