The big time advantage audiobooks have over the printed word is that can listen while doing something visual but relatively mindless (e.g., driving, cleaning, yard work, etc.).
Honestly the more I read I find this attitude to be exactly the opposite of how I feel. When I'm trying to read a book, I need to be immersed in it. I don't want it to be a mindless distraction, because I am putting 100% of my focus into driving, or cleaning, or yard work. Driving perhaps is the one that gets me the most, I can't appreciate fiction at all while driving because I have to keep my imagination in check so I don't kill someone veering off into space. And non-fiction, well, I have never been able to digest hard topics if I'm distracted by wistful activities.
I had to stop trying to listen to a couple books last year because they were too immersive to be safe driving accompaniments. I specifically seek out mediocre books to make driving bearable (my commute would drive me insane otherwise)