It seems that they already saturated their Direct to Consumer channel and all their growth is now dependent on their wholesale efforts. It seems risky to me, especially with a slow-cycle business like mattresses. Also what happens if retailers create their own premium brands and/or secure exclusivity deals with other manufacturers?
those are great (fantastic?) margins but i don't understand why they're not higher? there are so many memory foam mattresses on amazon that are exactly the same thing (maybe slightly shallower "soft foam" that run for e.g. ~300 for a queen that are themselves probably making great margins.
I have a Casper and I tend to sweat a lot at night so I was looking for a more premium mattress with better ventilation. When I've spent the night with "friends" who have cheaper foam mattresses, I often wake up drenched in sweat.
it has very little to do with mattress, hot air from your body tends to behave as psychics would dictate and will go through your blanket upwards, or whatever you sleep under. Most reasons for sweating is your AC blowing cold air at you at night when you sleep. When your head is cold the body raises temperature and hence you sweat under blanket.
Last thing to change would be another grand on new mattress.
Wholesale: 2018- $31M; 2019- $54M [75% YoY growth] "20.3% year-over-year net revenue growth for the nine months ended September 30, 2019"
"We have also expanded our gross margin from 42.8% in 2016 to 44.1% in 2018 and to 50.7% for the three months ended September 30, 2019"