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Wow, thanks for this PDF. Can't believe this is freely available... IMO they could easily charge for this and I'd gladly pay...


I'd be glad to pay now that I've enjoyed reading it… but I'd almost certainly not have read it if I had had to pay first.

I like the approach taken (among others) by Matthew Butterick for Practical Typography [1]: I've enjoyed reading his book the same way and gladly paid for it /after/, as he asks, even though I would not have bought it at first.

[1] https://practicaltypography.com/


I think the author made enough money off co-founding Redgate Software that he probably doesn't need a few dollars off you.

I read it when it first came out. Its very good. Pricing is a surprisingly interesting and deep subject that is heavily intertwined with microeconomics and psychology.




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